- Support Health Professionals' Work/CPD by (via the delivery of an interactive tool that pre-existing paper equivalents cannot match for usability, clarity, reliability, efficiency, or speed)
- Help to Ensure the Safe and Effective Use of Medicine (e.g. learn what the possible side effects of a medicine may be and how particular medicines may interact with each other)
- Ensure the Highest Possible Standards in the Promotion and Advertising of Medicinal Products
- Develop an Appreciation of the Value of New Medicines
- More Effectively Support Under-Served Geographic Markets
- Increase the Regularity and Number of Interactions with prescribing Health Professionals on New, Niche and Established Brands
- Enhance the Brand Experience for GPs, Consultants, Community and Hospital Pharmacists, Nursing Homes, Departments of Health, Health Products Regulatory Authorities among many more
- Make a Return on Marketing Investments
- Realise Advertising Benefits
- Increase Visibility
- Create and Maintain a Presence on App Mobile App Stores
- Open up New Communication Opportunities
- Differentiate Oneself from Competition
- Project Oneself as a Progressive Brand that Openly Embraces New Tech via the Implementation of a Major New Electronic Tool in an Increasingly Paperless World