third Level
institutions

Providing rich, interactive material (see "Conference Information" for specific details) in addition to everything a printed publication can, Doctot’s iCon Apps can greatly enhance the attendees’ interaction with the “brand”.

Downloaded with one click of a button; our aesthetic, digestible, and user-friendly Apps are immediately available on demand, thereby providing instant satisfaction to those in attendance. The more enjoyment the attendee experiences, the stronger the relationship the Conference Holding Organisation can forge with him/her, which translates into not only a hooked customer but increased sales, and profits.

In an increasingly paperless world, Doctot believe Conference Apps possess the ability to replace conference proceedings literature, abstract books, and other related print material in the not too distant future. Such a transition would enable Conference Holders to make considerable savings on print costs, wastage, time etc.

To explain, newsprint, ink and paper prices are all increasing significantly year-on-year. Taking such into account, Conference Holders that do not consider App solutions are faced with the prospect of either cutting pages (which leads to an inferior end product) or eventually driving up the price of the Conference until it goes beyond a price point that is deemed acceptable by prospective attendees.

On a related cost and time saving note, an added benefit of Doctot iCon Apps is the ability to update these Apps at very short notice to reflect any alterations in a conference programme, which prevents both time and print wastage.

As the App shall remain in perpetuity post-event, the Conference Holder shall be provided with a permanent presence upon chosen App Stores. Such will help to increase the Conference Holders’ visibility, exposure and accessibility, which in turn shall help to connect with I.T literate consumers, and ultimately build “brand loyalty”.

Tremendous opportunities undeniably exist for Conference Holders to generate further sources of income in a new industry that is already worth $118 billion. For example, mobile advertising is being recognised as a great opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, as it considerably improves their returns.

Because of such, mobile advertising budgets increased massively across the various categories and regions, growing from 0.5% of the business world's total advertising budget in 2010 to over 20% in 2017. In monetary terms, worldwide mobile advertising revenue reached $134 billion in 2017, a huge increase on the $3.3 billion generated in 2011 and the $1.6 billion in 2010 (Source: Gartner, Inc).

Considering that over 2.6 billion people were receiving ads on their phone as far back as 2013 and that 16% of mobile owners click mobile ads on a regular basis (Source: Sponge It Market Research), it is undoubtedly an attractive medium from an advertiser's point of view. In light of such potential, this medium opens up new advertising and marketing opportunities (such as including Conference Sponsor Information within the App, and iAds) for brands attempting to reach their public.

15 years ago, businesses debated the need for a website. People were unsure at the time but these days, the answer is obvious; if you're not on the internet, it's as though you don't exist. In a similar vein, Eric Schmidt (Chairman of Google) believes it's also now a definite requirement to have a Mobile App presence. This industry expert feels it is especially so if you are an established organisation, as your customers not only expect, but demand it from you.

As well as satisfying this desire, further benefits of developing own brand Apps include heightening the public's interest in one's offerings, helping to project oneself as an innovative brand that openly embraces new technology, implementing a major new communication tool with one’s stakeholders, and to keep up with/stay ahead of competitors.

These two factors are undoubtedly of ever-increasing importance in today's fast-moving world. People now expect everything to be no further away than their fingertips, with Health Care Professionals being no exception. Indeed, according to a recent Manhattan Research study, over 85% of physicians are now using smartphones in their daily lives and practice.

Considering such, it is of increasing importance that Medical Conference/Event Holders make Apps available on tremendously popular Mobile devices such as iPhones to meet the demand that patently exists for them.

As well as creating P.R opportunities with an App-obsessed press (not to mention achieving returns on one’s marketing investment), another possible benefit of launching a Mobile App is the concurrent development of a permission marketing database, which can potentially be used by the Conference Holder to further promote their activities. Through this medium, the Conference Holder in question can create a new marketing vehicle that allows them to contact their public in a very direct way.